Today, everywhere you look someone is using a smartphone. These devices provide an extremely effective way to reach new potential users for your website. If you don’t have a mobile-friendly site, you are missing a huge marketing opportunity – and here’s why.

1. Smartphones outselling PCs

Worldwide, electronics manufacturers shipped 100.9 million smartphones in the fourth quarter of 2010, this represents an 87 percent increase from the year before. During the same period, PC makers shipped 92.1 million units worldwide. In 2010 a total of 302.6 million smart phones were sold.

2. Targeting mobile means more traffic

Very simple – if you have a mobile friendly site, your pool of potential visitors is that much larger. Take that additional traffic and multiply it by prospective income and it makes a lot of “cents”.

3. Your competitors have mobile sites

Normal websites are often hard to browse on a phone – so why should mobile users browse non-optimized sites when they have an abundance of mobile-friendly competitors to choose from?

4. You can boost your local business

According to Google, 95% of smartphone users look for local information and 88% take action within a day – phone-friendly sites are a great way to fuel local businesses.

5. More mobile vs desktop users in 3 years

According to a Morgan Stanley‘s Internet Trends research report, traffic from mobile phone users will exceed that of traditional desktop users by the end of 2014!