Search Engine Optimization

We provide results-driven digital marketing and SEO solutions that put you in front of the right searchers at the right time. Our team plans, executes, and refines a custom SEO strategy for each client we work with.

A successful SEO strategy starts with an in-depth understanding of industry challenges, objectives, and target audience. We build SEO campaigns based on these key factors combined with our proprietary SEO tools and unprecedented access to media publishing.

On-Page SEO
Any aspect of your actual website that as an impact on search engine rankings falls under the on-page SEO category. The factors that make up on-page SEO are largely under your control and include things like website speed, architecture, coding, structured data, content, title tags, meta descriptions, search phrase relevancy, page responsiveness and website trust to name a few.

Off-Page SEO
Anything that is not directly a part of your website and as an effect on search rankings would be considered off-page SEO. This is largely relevant contextual backlinks, citations and social presence. A search engine is essentially looking at your online reputation and deciding rank based on the quality of that reputation.

Violations & Penalties
Search engines will sometimes impose a manual or algorithmic penalty on a website. This is usually due to a violation of some guideline that a search engine thinks your website has run afoul of. It could be a mistake in the website coding violation of terms of service or a competitor attacking your website in a malicious negative SEO campaign. This can result in your website actually getting penalized and demoted or removed altogether from search results.

E-A-T Optimization
The E-A-T acronym refers to expertise, authoritativeness and trust and is connected to Google’s use of search quality guidelines to examine the quality of a website and the creators of the content. It refers to the expertise of the author/content creator, authoritativeness of the content and/or the overall website and trustworthiness of the content.