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Segmenting Events by Landing Page in Google Analytics 4
Segmenting Events by Landing Page in Google Analytics 4

1. Create a Custom Dimension: Navigate: Go to your GA4 property, click on “Configure” > “Dimensions”. Create: Click on “Create Dimension”. Name: Give your dimension a meaningful name, like “Landing Page”. Event: Choose the event parameter that represents the landing page URL. This is typically “page_path” or “page_title”. Save: Click “Create”. 2. Create a Segment:

August 27, 2024
Entity SEO
Entity SEO: A Detailed Explanation

Entity SEO focuses on optimizing content and websites around specific “entities” rather than just keywords. An entity, in SEO terms, is a uniquely identifiable concept or thing. This could be a person, place, product, organization, or even an abstract concept that search engines recognize as distinct. Search engines like Google use entities to understand the

August 27, 2024
anchor text importance
Anchor Text Distribution for Backlinks

Backlinks remain one of the most critical factors for determining a website’s authority and ranking on search engine results pages (SERPs). However, not all backlinks are created equal. The text used to link to your website, known as anchor text, plays a pivotal role in how search engines perceive the relevance and quality of these

August 26, 2024
Author Pages on News Websites: Index or Noindex
Author Pages on News Websites: Index or Noindex?

Should Author Pages on News Websites Be Set to Index or Noindex? When it comes to author pages on news websites, the decision to set them to index or noindex depends on your specific goals and circumstances. If your primary objective is to improve the visibility and discoverability of individual authors and their content, setting

June 16, 2024
Anchor Text Optimization
Anchor Text Optimization: Key Guidelines for SEO

When it comes to anchor text, there is no specific percentage that applies universally to all websites. The distribution of anchor text should be natural and diverse, reflecting a variety of relevant keywords and phrases. However, it is generally recommended to follow these guidelines: 1. Branded anchor text: This includes the website’s brand name or

June 16, 2024
Simulate Googlebot Using Chrome
How to Simulate Googlebot Using Chrome

Simulating Googlebot using Chrome is a useful technique for website owners, SEO specialists, and developers who want to understand how Google’s crawler sees their websites. This process can help identify potential issues with content rendering, SEO optimization, and overall website performance from the perspective of Googlebot. Here’s a step-by-step guide on how to achieve this

May 4, 2024
Google Algorithm Updates
Google Algorithm Updates

August 22, 2023 Released the August 2023 core update. April 12, 2023 Released the April 2023 reviews update. March 15, 2023 Released the March 2023 core update. February 21, 2023 Released the February 2023 product reviews update. This update applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese,

January 16, 2023
Shopify Store as a Subdomain
How to Add a Shopify Store as a Subdomain of Your Existing Website Domain

Step 1: Navigate to a Whois tool like: https://www.whois.com/whois/ Check registrar and DNS settings If name servers are the same as registrar (and the website is not hosted through registrar), that likely means Zone Record is set at registrar, not at the hosting side and you will need registrar access to create CNAME record for

December 9, 2022
Most Instagrammed Quotes And Hashtags
The Most Instagrammed Quotes And Popular Hashtags

Beyond the pictures and videos that flood our Instagram feeds, quotes and hashtags have emerged as powerful tools for engagement, self-expression, and community building. Below, we explore the most Instagrammed quotes and popular hashtags, unraveling why they resonate so deeply with users and how you can leverage them to boost your Instagram presence. The Power

July 26, 2021
Dan Lenard, the Home Studio Master
From the Desk of Dan Lenard, the Home Studio Master – I’m Monitoring the Situation

By Dan Lenard THE Home Studio Master. I recently was contracted by a client to audition kids of voice actors with home studios.  To my pleasure, all these kids seem to have inherited their parent’s ability to act.  So I guess it is genetic. Unfortunately, I had to cull some of the auditions based on

February 7, 2012

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