Google has provided updated insight into how its crawling and rendering systems function, with new details shared by Gary Illyes. The explanation focuses on how Googlebot operates, how much data it processes, and how pages are rendered and indexed. More information on Google’s crawlers and user agents is available from the official Google documentation here:
SEO
Complete History of Google Algorithm Updates (2020–2025)
Google’s ranking systems have evolved faster in the past five years than in the two decades before them. What began as a series of keyword and link-based updates has become an ongoing effort to evaluate trust, experience, and authenticity. From the first Helpful Content Update to the 2025 refinements that merged core and quality systems,
How to Verify Googlebot and Google Crawlers for Real vs Fake Traffic
Why You Should Care If your server is being crawled by someone pretending to be Googlebot, it’s more than a nuisance. The fake crawler might scrape content, overload your bandwidth, or create security gaps. At the same time, if you accidentally block the real Googlebot (or other genuine Google crawlers), your site’s visibility and indexing
Why You Should Let Good Bots Crawl Your Site (and How to Tell Which Ones Are Safe)
Every site owner worries about bots, and with good reason. Some scrape data, overload servers, or pretend to be someone they’re not. But not all bots are bad. In fact, some are essential. The right ones help your site get discovered, indexed, and even featured in AI-driven search experiences. Blocking them can silently erase your
NLWeb: How Microsoft’s Open Protocol Can Turn Schema into an Engine of AI Visibility
The internet is shifting gears again. For decades, websites existed to attract clicks, rank for keywords, and deliver answers to people. But now, the audience isn’t just human, it’s algorithmic. The same crawlers that once indexed your site are evolving into conversational agents that query it. Microsoft’s NLWeb (Natural Language Web) sits right at the
Segmenting Events by Landing Page in Google Analytics 4
1. Create a Custom Dimension: Navigate: Go to your GA4 property, click on “Configure” > “Dimensions”. Create: Click on “Create Dimension”. Name: Give your dimension a meaningful name, like “Landing Page”. Event: Choose the event parameter that represents the landing page URL. This is typically “page_path” or “page_title”. Save: Click “Create”. 2. Create a Segment: