The vast majority of internet users find a website by using one of the 3 major search engines – Google, Bing or Yahoo. If your website doesn’t appear on the first page (or even worse, at all) you are missing out on literally millions of customers.
Most users don’t go past the first page of Google!
If you look at data collected from the following 3 samples of users clicking habits the results provide some remarkable statistics.
AOL’s data showed that 89% of people clicked somewhere on page one.
– AOL’s 2006 Data Leak – In 2006, AOL accidentally leaked over 30 million search queries from over 600,000 AOL search users.
Cornell’s users click page one results 98% of the time.
– Cornell University Eye-Tracking Study – In 2004, Laura A. Granka, Thorsten Joachims and Geri Cay ran a user-behavoir study focusing on search behavoir specifically on Google. The study used eye-tracking of a sample of Cornell undergraduate students to determine clicks and attention distribution.
BrandSoftech’s study showed users clicking page one results 99% of the time.
– BrandSoftech.com Study – Software developed by BrandSoftech allowed them to track and create statistics based on over 63 gambling sites, which received 5,357,519 clicks from 29,327 different key phrases entered into Google. The software looked up a site’s position for a key phrase the moment it received a click from Google.
As you can see, being on the first page of a search results page is VERY IMPORTANT!
Search queries are the keywords or phrases that a user types in when doing a search, making sure that your site ranks high for these queries can mean the difference between success and a permanent “Closed” sign hanging in the window.
Search engine optimization (SEO) is the practice of improving the rank/visibility of a website in the search engine’s results.
We use the latest search engine optimization techniques to make sure your site gets the attention it deserves!