What Is WebOps?

If you have not heard of the term WebOps before, we are going to solve that right now. If you have seen the term before, we hope we can give you a better understanding of it.

A true WebOps approach means a series of guidelines are followed that help ensure collaboration and automation to enhance client experience and output towards an end goal. This empowers both client and web team to provide an ecosystem of productivity and results driven project builds.

When working on a web project, what are some of the most important elements that are often overlooked? Collaboration, iteration, and data-driven measurement are all extremely important to the success of a web projects.

Holistic & Collaborative Approach

WebOps is most commonly used to describe a holistic, collaborative approach to the web project planning and implementation process. Clients are actively involved in the process and decisions are made collaboratively

Before any designing is done or code is written, a good WebOps focused agency will undertake an in-depth exploration of the fundamental business objectives, this will then help inform the entire process.

The process starts way before architecture is decided on, wire frames are created or aesthetic is crafted. Everyone involved in the process both client and agency side must be in complete agreement about final results

The underlying nut and bolts of how a web platform functions, the aesthetic,

After the strategic objectives are decided on, then the team starts planning the UI/UX and mechanics of a web platform.

The common way to build a website is for each group to focus on their part of the project, not interacting with different divisions that handle other parts of the creation process. The WebOps approach has anyone who touches the project working in close collaboration with each other.

This includes the designers, developers, content creators and marketing professionals. All hands that touch a website also work in collaboration with a focus on the agreed upon outcome.

Once a part of the project is completed, it is not simply handed off to the next division, instead all members of the team are involved from beginning until completion.

Flexibility & Agility Are Key

After a project has begun, the client is given access to the development server where the web project is being built. This provides the ability for clients to give real time feedback and change things on the fly. The overall focus of the project doesn’t change, but user experience elements can be tested and tweaked as they come online.

This approach also helps address any misunderstandings before too much work has been completed.

Optimizing communication is an ongoing part of the WebOps philosophy. This means clients and team members are always accessibly to each other. To provide feedback and new ideas, explore different approaches and inspire new outcomes.

Business Goals

Building a successful website is about way more than writing great code, it means business goals are achieved using the best possible journey to that goal. Users take the desired actions effortlessly and complete their experience looking forward to the next engagement.

Pantheon as a Partner

The Pantheon platform gives independent agencies the ability to setup an environment where every tool needed to provide a true WebOps experience is right at their fingertips.

Tools are provided for clients to work on code, migrate websites and craft new content. Migrating from a development environment to a production server is simple and done via an intuitive interface.

Pantheon partners with agencies to create a WebOps experience where clients feel in control and taken care of from start to finish.